If you really want to market your business successfully in today’s world, it’s time to forget about the yellow pages. SEO has become a very popular buzzword in the tech world, but it’s not complicated to understand: Good SEO just means it’s easier to find your business through a Google search. They find you organically through search-engine optimization (SEO). Inbound marketing is all about bringing the customer to you.
#Yellow pages directory password#
You just need the password and that password is inbound marketing.
#Yellow pages directory how to#
All you need to do is understand how to get through the gate. Google has become the new gatekeeper, and you don’t even have to pay for access (although you can ). So you had no choice but to pay the gatekeeper for access to the other side (i.e. In the old days, the yellow pages were the gatekeeper. In fact, Google has made local businesses a priority in one of its latest algorithm updates, known as Pigeon. The yellow pages were used primarily as a business directory, but now, with Google, you have a directory to the entire internet – which includes local businesses. Someone you know might still do this, but when was the last time you needed a phone number or address and instinctively reached for the yellow pages? Nowadays, you’re just going to Google search the business instead, and in milliseconds you’ll get the information, and maybe even a link to the business’ website.
Think about it – what was your primary use for the yellow pages years ago? To look up a business or service. You don’t need the yellow pages anymore, because Google IS the new yellow pages. You can now market your business intelligently and cost-effectively via the internet. The internet changed the world’s landscape in many ways, and one of the biggest transformations has been marketing. Unfortunately for the yellow pages, those days are over. And when it came to renew that agreement, the yellow pages had teams of salesmen ready to aggressively sell you another 12-month contract. The yellow pages knew this, too, and realized they had you over a barrel – so they forced many customers to sign 12-month contracts, even when the yellow pages were only going to come out once per year. But even then, television and radio could be very expensive, so most businesses resorted to print ads in the yellow pages. For most of the 20 th century, if you wanted to market your business, you had very limited options: print advertisements, television or radio.
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